What we stand for

Dignity

Older people have earned the right to be treated with honor and respect, and this extends to culture and media.

Depiction

Older people should be able to see themselves in culture and media — and in positive ways that are empowering.

Diversity

Older people are not one-dimensional, and they should not be shown stereotypically in culture and media.

Mission

Publicize the many cultural and media instances of disrespect toward older people and the elderly in our society

Latest Call-Outs

Really? You just had to do this???